What is a data protection officer?
Published 14 min read
A DPO advises and monitors from inside the company without taking instructions on that work; the GDPR requires one in only three cases, and the duty to comply stays with the company either way.

Where the DPO sits
A data protection officer is the person a company names under the GDPR to watch its handling of personal data from the inside. Recital 97 puts it in one line: someone with expert knowledge of data protection law and practice who helps the company monitor its own compliance. The regulation then fixes who the DPO answers to and who can reach the DPO. Drawn as lines on a page, the role looks like this.
Art. 38(3)
Highest management level
The DPO reports to it directly. Not through the marketing lead, not through IT.
Arts 37 to 39
The data protection officer
Takes no instructions on how to do the tasks, and cannot be dismissed or penalised for doing them.
Art. 39(1)(a)–(b)
Your staff
Informed and advised of their duties; trained, with the related audits, as part of monitoring.
Art. 38(4)
The people whose data you hold
May contact the DPO on every issue about their data and their rights.
Art. 39(1)(d)–(e), 37(7)
The supervisory authority
Gets the DPO’s contact details, and deals with the DPO as its contact point.
Art. 35(2), 39(1)(c)
Each impact assessment
You must seek the DPO’s advice when you carry one out; the DPO monitors how it is done.
Two things follow from the drawing. The DPO is an adviser and a watcher, not the person who runs your privacy work: the duties to comply stay with the company. And the line to the top is short on purpose, so that advice the business would rather not hear still reaches the people who decide.
Must you appoint one?
The GDPR sets no headcount and no revenue line for a DPO. It names three cases, and a company in none of them has no duty under the regulation itself. Most small firms land there. The test applies to controllers and processors alike.
“The controller and the processor shall designate a data protection officer in any case where:”
The Art. 37 test. Answer for your company, or load an example. Nothing leaves your browser.
30-person agency
Not required by Art. 37(1)
- Write down why, and date it. Redo it when you start a new activity or service.
- You may still appoint one voluntarily, and then Arts 37 to 39 apply as if it were mandatory.
- A privacy lead who is not a DPO should not carry the title.
A reading of Art. 37 and the WP29 guidelines, not legal advice.
The fourth question matters more than its place suggests. Art. 37(4) lets EU or national law require a DPO in other cases. Germany is the best-known example: its federal data protection act asks for one where a company regularly has at least 20 people constantly working on automated processing of personal data, and regardless of headcount where it carries out processing that needs an impact assessment, or processes data commercially for transfer or for market or opinion research (BDSG § 38). Check the law of each EU country where you have an establishment.
Unless the answer is obvious, the WP29 “recommends that controllers and processors document the internal analysis carried out to determine whether or not a DPO is to be appointed”. A regulator can ask for that analysis, and it goes out of date the day you launch a new activity or service. A dated template for it sits further down this page.
Your processor may need one when you do not
The test runs on each organisation’s own core activities. The WP29’s example is a family firm selling household appliances in a single town, which uses a processor for web analytics and targeted advertising. The family firm processes too little to be on a large scale and needs no DPO. The processor, doing the same work for many such clients, is processing on a large scale and must appoint one. Where both are caught, the two DPOs are expected to cooperate. Your own processors are listed in your data inventory and record of processing; it is worth noting which of them name a DPO in their terms.
The three phrases that decide it
Cases (b) and (c) turn on words the GDPR does not define. The Article 29 Working Party read each of them in its DPO guidelines (WP243 rev.01), and the EDPB endorsed those guidelines on 25 May 2018, the day the GDPR began to apply. Their examples are the nearest thing to a scale the law has.
| Phrase | How the WP29 reads it | Counts | Does not count |
|---|---|---|---|
| Core activities | The key operations needed to reach the company's goals, including processing that is an inseparable part of them. Recital 97: primary activities, not ancillary ones. | A hospital's patient records. A security firm watching shopping centres and public spaces. | Paying employees. Standard IT support. Necessary, but ancillary. |
| Large scale | No number. Weigh the people concerned (as a count or a share of the population), the volume and range of data, how long it runs, and how far it reaches geographically. | A bank's or insurer's customer data. Behavioural advertising by a search engine. Travel-card data on a city's transport system. A telecom's content, traffic and location data. | One physician's patient data. One lawyer's files on criminal convictions. |
| Regular and systematic monitoring | Regular: ongoing, recurring or periodic. Systematic: by a system, organised, part of a plan or a strategy. Covers all tracking and profiling online, and is not limited to it. | Email retargeting, data-driven marketing, credit and fraud scoring, location tracking by apps, loyalty schemes, wearables, CCTV, smart meters and connected cars. | The guidelines give no counter-example. A one-off, unplanned use fits neither word. |
| Special-category and criminal data | Either kind, on a large scale, is enough. The 2016 text said “and”; the WP29 read it as “or”, and the 2018 corrigendum changed the text to “or”. | An occupational health provider serving many client firms, if its processing is on a large scale. | The client firm that hands its staff health checks to that provider is not necessarily caught. |
Source: WP243 rev.01 sections 2.1.2 to 2.2, and GDPR Recital 97, read 22 Oct 2026. | |||
The WP29 is candid about the middle: its examples sit at the two ends of the scale, with a large grey zone in between. A ten-person clinic, a regional loyalty app or an HR platform for a few hundred employers is a judgment call, and the written analysis is where that judgment lives.
Read the phrases against your business model, not your size. A small team whose product is tracking or scoring people can be caught; a large firm whose only personal data is its payroll usually is not.

What the DPO does, and what stays with you
Art. 39(1) lists the DPO’s tasks as a minimum, so a company can add more. The list is short, and most disputes about the role come from reading it as a list of jobs the DPO does instead of you. Each line has two sides.
Art. 39(1)(a)
Inform and advise
The DPO
Tells the company, and the staff who process data, what the GDPR and other data protection law require of them.
Stays with you
Decide what to do with the advice. Where you do not follow it, the WP29 calls it good practice to write down why.
Art. 39(1)(b)
Monitor compliance
The DPO
Finds the processing, checks it against the law and your own policies, recommends fixes, and runs training and the related audits.
Stays with you
Comply, and be able to show it (Art. 24(1)). The WP29 is explicit: compliance is the controller's responsibility, and the DPO is not personally liable for a failure.
Art. 39(1)(c)
Impact assessments
The DPO
Advises where asked, from whether to run one to whether its conclusions hold up, and monitors how it is carried out.
Stays with you
Carry out the assessment (Art. 35(1)) and seek the DPO’s advice (Art. 35(2)). If you overrule it, say why in the DPIA itself. The DPIA template has room for it.
Art. 39(1)(d)–(e)
The regulator's contact
The DPO
Cooperates with the supervisory authority and is its contact point, including on prior consultation (Art. 36). May consult it on any other matter.
Stays with you
Answer for the processing. Being the contact point does not make the DPO the one who carries the duties.
Art. 38(4)
People's requests
The DPO
Is a point of contact for anyone with a question about their data or their rights.
Stays with you
Answer within one month of receipt, extendable by two further months where needed (Art. 12(3)). What a DSAR is covers the reply itself, and the DSAR response template drafts it.
Art. 30(1)
The record of processing
The DPO
Not a listed task. The WP29 notes that many DPOs keep the inventory in practice, and you may assign it.
Stays with you
Keep it: the duty is the controller’s or processor’s. Data mapping is how the record gets built.
Art. 39(2) adds one working rule: the DPO weighs the risk of each processing operation. In the WP29’s reading that means spending the most time where the risk is highest, without dropping the rest.
Put the split in writing: the WP29 recommends that the DPO’s contract, and what you tell staff and management, set out the precise tasks and their scope, above all on impact assessments.
Independence, and who cannot hold the job
“the data protection officer does not receive any instructions regarding the exercise of those tasks.”
That sentence is the core of the role, and the GDPR backs it with three more guarantees. Read with the WP29’s guidelines, the four look like this in practice.
1. Art. 38(3)
No instructions on the tasks
Nobody tells the DPO what result to reach, how to investigate a complaint, whether to consult the regulator, or which reading of the law to take.
2. Art. 38(3)
No dismissal or penalty for doing them
A delayed promotion or a withheld benefit counts, and a threat is enough. Dismissal for other reasons, such as gross misconduct, stays possible.
3. Art. 38(3)
A direct line to the top
Where the business decides against the DPO's advice, the DPO can put a dissenting view to the board. The WP29 cites an annual report to it as another example.
4. Art. 38(1)–(2)
Time, access and a seat at the table
Involved early in every data protection issue, given resources, access to the data and training. A part-time DPO should have a set share of working time.
The conflict-of-interests rule
Art. 38(6) lets a DPO carry other duties, as long as none of them creates a conflict of interests. The test the WP29 gives is simple: the DPO cannot hold a position that decides why and how personal data is processed. As a rule of thumb it names the chief executive, the chief operating, financial and medical officers, and the heads of marketing, HR and IT, plus any lower role that sets those purposes and means. An external DPO asked to represent you in court on a data protection case is conflicted too.
At a 30-person firm that rules out most of the obvious internal picks, which is why the service contract in the next section matters to small companies.
A company outside the EU that needs an EU representative under Art. 27 cannot hand the DPO role to the same person. The EDPB “does not consider the function of representative in the Union as compatible with the role of an external data protection officer” established in the EU: a representative acts on your instructions, and a DPO must not. Whether you need a representative at all is covered in does the GDPR apply to a US company.
A staff member or a service contract
“The data protection officer may be a staff member of the controller or processor, or fulfil the tasks on the basis of a service contract.”
Either way the bar is the same. Art. 37(5) asks for professional qualities and, in particular, expert knowledge of data protection law and practice. The WP29 scales that to the processing: more sensitive, complex or voluminous data, or regular transfers outside the EU, call for a more expert DPO. The rules then land a little differently on each route.
A staff member
- Protection
- Cannot be dismissed or penalised for doing the DPO tasks.
- Conflicts
- Cannot also hold a role that decides why and how data is processed.
- Time
- If part-time, a set share of working time and a work plan.
- Knows
- Your sector and organisation already, which the WP29 calls useful in any DPO.
A service contract
- Protection
- No unfair termination of the contract for DPO activities, and no unfair dismissal of anyone on the provider's team.
- Conflicts
- Every person doing DPO work for you must be free of conflicts, not only the named lead.
- Who answers
- A team may share the work, with one lead contact in charge of your account, written into the contract.
- Where
- The WP29 recommends a DPO located in the EU, whether or not you are established there.
If you take the contract route, our outsourced DPO services comparison reads firms that sell the role against Arts 37 to 39, row by row, from each firm’s own service pages.
One DPO for a group
A group of companies may share a single DPO, provided the DPO is easily accessible from each establishment (Art. 37(2)). The WP29 reads accessible broadly: reachable by staff, by the people whose data is held and by each regulator concerned, in the languages they use.
Before you sign, ask a provider three things: who your lead contact is, how much of their time your account gets, and whether anyone on the team also advises you in a role that sets purposes or represents you.
Where the DPO's details go
Art. 37(7) has two halves: publish the DPO’s contact details, and send them to the supervisory authority. The aim, in the WP29’s words, is that people and the regulator can reach the DPO directly, without going through another part of the company. Three other articles then ask for the same details.
- Your website and privacy noticeContact details: a postal address, a dedicated phone line or a dedicated email address. The name is optional.Arts 37(7), 13(1)(b), 14(1)(b)
- Your supervisory authorityThe contact details, and in the WP29's view the name, so the DPO can act as the authority's contact point.Arts 37(7), 39(1)(e)
- Your record of processingThe DPO's name and contact details, beside the controller's own.Art. 30(1)(a)
- A breach notificationThe name and contact details of the DPO, or of another contact point.Art. 33(3)(b)
- Inside the companyName and contact details on the intranet, the phone list or the organisation chart. Good practice, not a duty.WP243 s. 2.6
A dedicated address matters more than it looks. The DPO is bound by secrecy or confidentiality about the work (Art. 38(5)), and the WP29 notes that employees may hold back a complaint if they cannot count on it staying confidential. A shared inbox the sales team reads does not fit that. A notice line that does the job reads like this:
Our data protection officer
dpo@example-firm.eu
Data Protection Officer, Example Firm GmbH, Musterstraße 1, 10115 Berlin
Write to this address about your data or your rights. Only the DPO’s office reads it.
The privacy policy checklist asks for this line once you tick that a DPO is appointed, so a missing contact shows up when you check the notice.
If you need no DPO, write down why
For most small firms this is the whole of their DPO work: a short, dated note that walks the three cases, checks national law and says who reviewed it. The WP29 counts it as part of your accountability documentation and expects it to be updated when you start new activities or services. Fill in the template below for your own company, then copy or print it and file it with your GDPR checklist record.
Edit any field. Pre-filled with a realistic example. Nothing leaves your browser.
The record, as it will copy or print
RECORD: WHETHER WE MUST APPOINT A DATA PROTECTION OFFICER (GDPR ART. 37) Company: Harbour & Pine Studio Ltd, a 30-person design agency Date: 23 Oct 2026 Processing activities reviewed: - Client contacts and project files - Staff records and payroll - Website analytics, aggregate, no ad profiling - A monthly newsletter to client contacts Art. 37(1)(a), public authority or body: No. A private company with no public task. Art. 37(1)(b), large-scale regular and systematic monitoring as a core activity: No. We do not track or profile people as part of what we sell. Analytics and the newsletter support the business and are ancillary. Art. 37(1)(c), large-scale special-category or criminal data as a core activity: No. The only health data is staff sick-leave notes, handled as HR administration and not on a large scale. Art. 37(4), national law: [Name the national law you checked for each EU establishment, the rule you read and where you read it.] Conclusion: No DPO is required under Art. 37(1). We have not appointed one voluntarily. Privacy questions go to our operations lead, whose title is not data protection officer. Review: Before we launch any new service or activity that processes personal data, and at our yearly compliance review. Approved by: Managing director Prepared with the WP29 Guidelines on DPOs (WP243 rev.01), section 2.1. Information, not legal advice.
You can still give someone the privacy work without making them a DPO. The WP29 asks that you then make clear, inside the company and to regulators, people and the public, that this person is not a data protection officer. Call the role privacy lead or privacy manager. Once a company names a DPO, even voluntarily, Arts 37 to 39 apply in full.
The UK GDPR version
The UK kept Arts 37 to 39 in its own copy of the regulation, the UK GDPR, and the role is the same: three cases, the same independence, the same tasks. The text has drifted in a few places since 2020, and two of them matter to a small firm. Outside the three cases a DPO is voluntary, with no national add-on to look up. And the regulator the details go to is now the Information Commission.
| Point | EU GDPR | UK GDPR |
|---|---|---|
| Public bodies, Art. 37(1)(a) | Courts acting in their judicial capacity are excepted | Courts and tribunals acting in their judicial capacity are excepted (since 20 Aug 2025) |
| Cases (b) and (c) | As set out above | The same wording |
| Other cases, Art. 37(4) | Voluntary, or mandatory where EU or national law requires it | Voluntary: the reference to other laws requiring a DPO was removed |
| Contact details, Art. 37(7) | Published, and sent to the supervisory authority | Published, and sent to the Information Commission (wording since 30 Sep 2026) |
| Independence and tasks, Arts 38–39 | As set out above | The same, with the DPO's secrecy under domestic law and the Commission as the regulator |
The two tests run separately. A company established in both the EU and the UK, or caught by both laws from outside, answers each one on its own text, and checks the UK wording on legislation.gov.uk rather than in an older summary: the UK text was last amended on 30 September 2026.
The DPO on one card
- Mandatory in
- three cases: public bodies; large-scale regular and systematic monitoring as a core activity; large-scale special-category or criminal data as a core activity (Art. 37(1))
- Headcount trigger
- none in the GDPR; EU or national law may add cases (Art. 37(4))
- Who can hold it
- a staff member, or a provider on a service contract (Art. 37(6))
- Reports to
- the highest management level (Art. 38(3))
- Instructions on tasks
- none allowed (Art. 38(3))
- Minimum tasks
- inform and advise; monitor compliance; advise on DPIAs; cooperate with the authority and be its contact point (Art. 39(1))
- Contact details
- published, and sent to the supervisory authority (Art. 37(7))
- No DPO needed
- document the analysis and update it (WP243 rev.01, s. 2.1)
- Cannot double as
- your EU representative, for an external DPO in the EU (EDPB Guidelines 3/2018)
- Fine tier, Arts 25–39
- up to EUR 10 000 000 or, for an undertaking, up to 2 % of total worldwide annual turnover of the preceding financial year, whichever is higher (Art. 83(4))
Questions
Does a small business need a DPO?
Usually not. The GDPR sets no headcount for it: a DPO is mandatory for public bodies, and where core activities involve large-scale regular and systematic monitoring of people, or large-scale processing of special-category or criminal-offence data (Art. 37(1)). National law can add cases (Art. 37(4)), so check the law of each EU country where you are established. Our which-laws tool starts one step earlier, with whether the GDPR reaches you at all.
Is a privacy officer or a chief privacy officer the same as a DPO?
Not unless the person is designated under Art. 37 and meets Arts 37 to 39. The WP29 notes that some chief privacy officers do not meet the GDPR criteria, for example on resources or independence, and then cannot be called DPOs. If yours is not a DPO, say so in the title.
Is the DPO personally liable if we break the GDPR?
No. The WP29 says DPOs are not personally responsible for non-compliance; compliance is the controller’s or processor’s responsibility (Art. 24(1)). The company, by contrast, answers for the DPO duties themselves: Arts 25 to 39 sit in the lower fine tier, up to EUR 10 000 000 or, for an undertaking, up to 2 % of total worldwide annual turnover of the preceding financial year, whichever is higher (Art. 83(4)).
We are a US company caught by the GDPR. Do we need a DPO?
Only if one of the three Art. 37(1) cases applies to you; being outside the EU does not change the test. If you do appoint one, the WP29 recommends a DPO located in the EU. The duty that more often catches a US firm is the EU representative under Art. 27, which is a separate role, and an external DPO in the EU cannot also hold it. Our guide to whether the GDPR applies to US companies covers that test.
Can one DPO serve several companies?
Yes. A group of companies may share one DPO who is easily accessible from each establishment (Art. 37(2)); several public bodies may share one too (Art. 37(3)); and an outside DPO on a service contract (Art. 37(6)) can serve many clients, with one named lead for each, as the WP29 recommends.
Can we dismiss our DPO?
Not for performing the DPO tasks, and not by way of a penalty such as a blocked promotion (Art. 38(3)). The WP29 notes that a DPO can still be dismissed for other reasons, such as gross misconduct, under ordinary employment or contract law. The GDPR itself does not say how or when a DPO is replaced; a new appointment means new contact details to publish and send to the authority.